NBC Jumps in On the Social Networking Craze

27 06 2007

So, whereas ABC was the first to offer episodes of its primetime shows online, NBC is planning to offer a social network for its viewers. So far, it looks to be the first broadcast network to offer a comprehensive platform beyond message boards and a few wikis here and there. (Beyond the whole iVillage thing). I could be wrong …

All I can say is, my page would be total Law & Order: SVU!!!! I’m so the SVU junkie, it’s sick.

However, I’d boycott this whole network thing until they bring back Treasure Hunters. Best reality show, hands down.

In all seriousness, given that so many consumers have embraced or are embracing the digital age and social networking, it’s not a huge surprise that this is happening. As internet users become more enveloped in online content, it only makes sense that corporations and media outlets get in on the act if they want to relate to and retain their customers.




For Blog’s Sake!

27 06 2007

Another post? Corny post title, I know … I must be on a roll. Or, perhaps it’s just that I’m not in class again until July 7. I’m not as stressed out over papers and the like.

I’m just kind of geeking around at the moment looking at all of these social media unconferences and whatnot. I’d really like to go to some of them if my schedule’s open. 

An aside: Look! People from Pittsburgh!

With Paull talking about moving his blog and Greg just re-launching his, it makes me question whether I would consider a move either now or in the near future. I have a registered domain and I haven’t done anything with it. Seems to me that if I’m paying for it, I might as well do something. Ergo, a virtual resume, portfolio and my blog. Problem is, I’m not so good with web design and I get pretty frustrated when whatever I have in my mind doesn’t quite turn out that way on the screen. Maybe I should just ensl–, I mean recruit (!) a friend to help.

I’m not quite sure of anything. It’s just the wheel in my head turning, turning, turning.

Now, I just wait for the rain.




Unfinished Business …

27 06 2007

On my way home from the library yesterday, I started thinking about the project that I had talked about here. I’m not even sure what made me think of it, but there it was just stuck in my head.

I’d still like to do it … I just have no idea where the hell to start. Ugh.




What I’m reading …

26 06 2007

Yesterday, I realized that I don’t read books much anymore. I wasn’t an all out bookworm, but I liked to read for pleasure and enlightenment. I think it all went downhill when I started as an undergraduate. Now, I have read a few here and there since then, but nothing regularly. Heck, I just find myself skimming textbooks nowadays. The only things I truly read are news articles and blogs. Although I’m kept in the know, I feel as if there’s something missing.

So, I went to the library at the university today. I decided to go for books in my discipline first, and then I’ll expand to include other subjects. First, I must say this: Dear library, while your offering of more current books through an internet database is certainly commendable, please think about offering some of those books in print! I found that most of the public relations books in the library collection are rather old. The university does have a good PR/Advertising program and it is a shame to see such a pitiful collection of largely older books. Not to negate that there are the aforementioned ebooks, but sometimes it’s better to have them in print. I’d rather carry around a book than sit staring at a screen for hours or waste about 400 sheets of paper to print, which I’m sure violates copyright. OK, that’s all.

So, I pulled up a few books and saved a few ebooks to my virtual shelf and this is the rundown. I’m rather excited.

1. Talespin by Gerry McCusker

2. Cause for Success: 10 Companies That Put Profits Second and Came in First by Christine Arena

3. An Army of Davids by Glenn Reynolds

4. Citizen Marketers: When People are the Message by Ben McConnell & Jackie Huba

And for fun … Well, OK not entirely fun, but for career aspirations as well .. Don’t laugh! (I guess these are more textbookish).

1. The Sports Event Management and Marketing Playbook by Frank Supovitz

2. The Business of Sports by George Foster with Stephen Greyser & Bill Walsh

3. Men at Play: A Working Understanding of Professional Hockey in Canada by Michael Robidoux

I’ve just started Talespin - so far, so good.

Anyone care to share what’s on your list?




Résumé Blunders Don’t Go Unnoticed

18 06 2007

Writing your resume and cover letter can be a tricky business. You’re trying to tell a potential employer what you can offer, yet at the same time try to let a little bit of your personality shine.

Various sources say that, on average, a recruiter/hiring manager spends only 60 to 90 seconds looking over each resume. You’re on the bubble to make a 60-second pitch to someone who could be looking at hundreds of resumes for just one position. When it comes to your cover letter and resume, there’s no room for mistakes. Really.

Resumania is a distribution that I see every Monday in our local newspaper. Established by Robert Half (of Robert Half International, Inc.), it is basically a collection of the errors that people fail to spot and fix in their cover letters, resumes and so on. In fact, there are hundreds of submissions on the site with a snarky response to each mishap.

For example:

  • “OBJECTIVE: To find a challenging and rewarding job in a _______.”Should we fill in the blank?
  • “COVER LETTER: I would love to interview for the position of (insert job title here). If you grant me an interview for (insert job title here), I feel confident you’ll see why I’m the right person for the job.”Due to your failure to proofread, we can’t help but (insert polite rejection line here).
  • “EDUCATION: High school degree or equivalent.”Which is it?
  • When I first started reading Resumania, I prayed that they were making this all up to be, well, humorous, but upon reading the rest of it, I realized that you just can’t make this stuff up. It’s bewildering!

    I’m sure we all have resume blunders that we can think of and laugh.

    Here’s mine:

    I applied for a position in Washington, DC last year with a performing arts organization. I called to find out the recruiter’s name, had the website with his name in front of my face and still managed to spell his last name wrong not once, not twice, but three times! I didn’t catch this blunder until after I had sent it along. Spell check didn’t catch it. I was mortified to say the least. I sent a quick email 15 minutes later apologizing profusely. I’m not even sure if that’s what did me in or if it was something completely different, but I am still glad that I caught the mistake and sought to correct it.

    I think it speaks volumes if you step up and proactively seek someone out to admit that you made a mistake. While it may not get you the job or interview, you’re one who can be held accountable.

    Lesson learned: I check my resume and cover letter over at least ten times (give or take) before sending it along. I’d rather be a crazy perfectionist than risk the circular file. ;-)

    As I stated, the worst part about it is, spell check doesn’t even catch all of your mistakes! Therefore, it’s good to have a red pen on hand to rip apart your own work. It’s not so much being overly critical of yourself as it is learning from your mistakes and improving upon them. In addition, find a trustworthy friend or two who will give it to you straight with no bull just because he/she is your friend. He/she is going to know how important this is to you and will be more inclined to help you sell you. After all, even if it doesn’t seem like it, saving yourself from the automatic circular file with a polished resume and cover letter puts you one step closer to that job.




    test

    7 06 2007

    Technorati Profile




    For a Good Laugh

    6 06 2007

    Found this site the other day. Good for a laugh when having a rough day.

    Enjoy!




    Our Own Little Piece O’ Hollywood

    1 06 2007

    For the past two months, Pittsburgh’s been invaded by Hollywood - sort of. Downtown as well as other locations within the city will be featured in an upcoming television show to debut July 22 on Spike TV, “The Kill Point.” Starring John Leguizamo and Donnie Wahlberg, the show is a harrowing ordeal packed into eight hours (read: eight episodes) in which Lequizamo leads a band of disillusioned Iraq War veterans to stage a heist at a Downtown bank. Wahlberg, the city’s chief negotiator, sets up operations at a nearby coffee shop, hoping to make contact with the robbers and inevitably save lives.

    OK, so Pittsburgh isn’t exactly glitz and glamor, but what the producers found appealing was the quirks and makeup that is the city and its people. It’s the biggest production here to date and expected to generate $20 million in revenue by the time filming ends.  Politicians are hopeful that more production companies will consider using Pittsburgh as a filming location in the future. Read more here.

    Today, production was set in one of our T tunnels, or the light rail to the non-Pittsburgher. Service was still on schedule, but non-riders were asked to refrain from hanging out in the Steel Plaza station. I went Downtown today and while I didn’t need to use the T and could have walked the six blocks to get to Grant Street, I decided to take it anyway. I was hoping to get a glimpse of the action. Aside from the production trucks parked on the streets, there was no sign of anyone. Alas, Donnie and John continue to elude me. Damnit. Someday. *sigh*

    I’m not quite sure when production will wrap, but I imagine it will be relatively soon. I’m sure it will have been quite the experience for all of the Pittsburgh natives who have been such an integral part of this show. I’m not sure if they’re still casting, but if you’re in Pittsburgh and interested in getting involved, check out the call for extras.

    What I’m kicking myself over is not pursuing the idea I had about getting in touch with the PR people for the show (if any of them are present in the city) and asking if I could shadow/follow them around during production. I think it would have been a very interesting and enlightening experience. Don’t let chances pass you by. Oy. It’s not every day that you find Hollywood in your own backyard.

    Check out the promo here.

    If you like action with guns, blood, explosions and all that other good stuff, remember — July 22, 2007, 9pm on Spike TV.